Who is Your Best Website Visitor?

What is the function of your website? My real estate website is design for lead generation. Everything I do on the site is intended to involve the visitor to ultimately call, send an e-mail or sign up to save property searches.

Different sites have different purposes, but unless you distinctly & specifically communicate that purpose, your SEO and website efforts might be wasted. You may hear the question in your research - how well does your site convert?

Conversion is basically to get visitors to take the action you defined. Maybe its product sales, read your information, use customer support instead of calling, list building, lead generation and more.

SEO Foundation

Many things go into driving targeted traffic to your website, but if you've not defined your best customer(s) and what you want them to do, who else was the site created for? Targeting the right visitors is what Small Business SEO is about. That's what your choice of keywords, competitor analysis, link building & web design lead to in the end. Targeted traffic is targeted to buyers, subscribers & other customers most likely to buy your offerings.

This is why tossing SEO and website design over the fence can be a big problem. Make sure to give the correct specifications so that your requirements are met. Just build me a website or just get me traffic won't suffice in too many cases.

Tap Into The Person With The Most Knowledge of Your Business

Do you think there is another person in the world who knows your business better than you? Do they know your customer better? You know why customers come to your business. You know if you've an ideal type of customer or ten types.

It's extremely rare that an outside party will know enough about your business to design a great site and deliver the most targeted traffic. Demand that your site will gives you what's needed to improve your business results.

State Your Purpose

To be effective, state your purpose. Is the purpose of your website, first to yourself & then to anyone who touches the design, technical aspects or SEO. As the owner of several businesses. I rely on internet marketing just about entirely for several of my companies but not at all in one of my businesses. There is no universal solution for web marketing & SEO. Knowing the purpose of your site you tons of money.